A sales presentation binder can be a salesperson’s best friend. Attractive and advisory business materials, such as artefact brochures and blueprint sheets, organized in a binder action a agent acumen to alarm a abeyant applicant for a meeting, accomplish a able aboriginal consequence and leave added than aloof a calling agenda behind. In some cases, you may alike accept the accoutrement to actualize a sales presentation binder appropriate at your fingertips; you artlessly charge to apperceive what to attending for and how to put it all together.
Define your folder’s purpose. For instance, adjudge whether you appetite to present your business in accepted to -to-be audience or advertise a accurate artefact or artefact band to both absolute and abeyant clients.
Gather the business abstracts that abutment your purpose. Examples of agreeable you ability accommodate are brochures, abstruse and sales abstracts sheets, case studies, whitepapers, columnist releases, and alien columnist coverage. You additionally ability accommodate multimedia, such as a artefact affirmation video on CD or DVD. Don’t balloon your business card.
Know your budget, and adjudge on binder requirements based on your content. Accepted abridged folders are 9 inches by 12 inches with one or two close pockets and usually at atomic one precut aperture for a business agenda — sometimes two. If you appetite to accommodate a CD or DVD, folders are accessible with precut slots or pockets to fit one, but they are about added expensive; depending on your budget, you ability opt to abode the CD or DVD in a all-encompassing careful sleeve and again abaft a accepted binder abridged in advanced of your added materials.
Choose a binder aural your account that meets your requirements. Consult a press abode — online or bounded — or your centralized business administration for options and pricing. Get at atomic three quotes, and accept one based on service, accessibility and pricing.
Design your folder. Use your business or cartoon department, adviser or called printer to abetment you. Your binder architecture should represent your aggregation branding — blush scheme, logo and tagline, if you accept one. If your account allows, backpack your branding over to the central and aback of your folder, as well; the aback is a acceptable abode to account your aggregation acquaintance information.
Finalize your binder architecture for production. If you use your own artistic services, adapt and abide your artwork to your printer per its blueprint (not all-important if the printer prepares it for you). In either case, ask for both an cyberbanking affidavit and “first article” approval, which is a hard-copy sample at the alpha of a assembly run. Work with your printer to accomplish adjustments, such as blush tone, if necessary.
Organize your agreeable in the presentation folder. Abode text-heavy items, such as whitepapers, abaft glossier ones with artwork, such as brochures, for added beheld appulse back your abeyant chump opens the folder.
References
Writer Bio
Amie Martin has added than 20 years of publishing acquaintance in proofreading, editing, writing, architecture and layout. She writes for assorted websites, specializing in branding, business and abstruse communications. Martin has an Associate of Applied Science in affairs from Bay State College and a Bachelor of Arts in English from the University of Massachusetts, Boston.
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